The Path to Disruptive Success: Content Marketing for Innovative B2B Technology casproffitt_ghy6h6
Are you dominating your field?
White papers help establish authority for your brand, because they prove your company has expertise–so much expertise, in fact, that you’re willing to offer it for free to help your potential customers, regardless of whether or not they buy.
With authority and expertise come trust and brand awareness. When you are the go-to source who uses data to back up your claims and provide information (and you know that longform advertisements are not of value to your customers), they keep coming back. And when they come back and begin to forge a relationship with you, they are more inclined to buy. And keep buying. And then they develop brand loyalty and eventually turn advocates.
White papers are an excellent way to build that authority with your customers, and I can help you create ones that are as relevant, worthwhile, and tech-centric as your company.
I’m an adept researcher who is comfortable with jargon and just as comfortable turning jargon into people-speak. I can create gorgeous infographics and covers, and have your entire white paper shining with your branding–including your voice.
Plus, I’m already familiar with bleeding-edge tech–and the customers who are looking to use it.
“…We are on the edge of change comparable to the rise of human life on Earth.” —Vernor Vinge
“The key is to embrace disruption and change early. Don’t react to it decades later. You can’t fight innovation.” —Ryan Kavanaugh
“Our intuition about the future is linear. But the reality of information technology is exponential, and that makes a profound difference. If I take 30 steps linearly, I get to 30. If I take 30 steps exponentially, I get to a billion.” —Ray Kurzweil
Are you looking to do more?
Are you a leader in futurist technologies?
If you would like to:
Contribute to Deviant Future: Disruptive Marketing for the New Generation